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Get More Golf Event Sponsors With Hard Data

Knowing your golfers and some key demographics about them can be the ticket to getting more sponsors for your golf tournament.

When it comes to golf tournaments and raising money for charities, sponsors are your customers. So when you are looking for sponsors, think of them as customers and ask yourself what they want. Sponsors want to participate in notable causes and increase their awareness in the community. But more importantly, they want to interact with existing clients and potential new clients.

Knowing some basic demographic data regarding golfers could give you the competitive edge in finding additional sponsors. We want to highlight a few categories for you with data collected from the U.S. Census Department, National Golf Foundation, and many other research groups. Let your imagination start working and think of all the businesses associated with these industries within your community as prospective sponsors to approach.

Golfers make up nearly 10% of the population, or roughly 30 million. Their average household income is $183,300. Nearly 50% of all golfers are between 40 and 60 years of age. Over 77% of golfers are male, but the number of women players is growing rapidly and comprises 23% of the market.

Major sponsors to consider are car dealerships, watercraft, motorcycles, and businesses associated with those industries. The reason is that 32% of golfers own or lease 3 or more vehicles. 47% of golfers plan to purchase a new automobile within the next 12 months. Not only that, 75% of golfers are more likely to purchase a boat or a recreational vehicle (motorcycles, waverunners, etc.). Think of all the businesses within your community that support these major industries. Repair shops, car washes, and sporting stores that support “recreational” activities compliment these areas and make great sponsors.

Real estate, home improvements, furniture companies, landscaping, and pool companies are also excellent options to approach. Of the nearly 30 million golfers, 91% of them own their residence. Their principal residence average value is $480,000. In addition to their principal residence, 18% own a second home. 38% of golfers are interested in purchasing leisure properties. 33% of golfers plan on making furniture purchases within the next year. 72% made home repairs and/or remodeling during the previous year. With those sorts of numbers, there are countless businesses in your community that would love to get exposure to that target market.

Travel agencies are another excellent sponsor market to approach. Of the 30 million golfers, 84% plan on traveling for vacation within the next 12 months. Their average cost of a vacation is $6,800. Additionally, 64% of them traveled outside of the US in the past 3 years. Golfers love to fly, too, averaging nearly six airline trips in the past year with nearly eight car rentals. Golfers typically enjoy golfing while traveling with an estimated 9.5 rounds played on vacation within the past 12 months. It’s easy to see why a local travel agency should want to be a major sponsor of your golf event.

Consider approaching a local restaurant for sponsorship. 73% of golfers dine out at least once a week or more. 32% spend $3,000 or more annually eating out. You could seek out various sponsors that do not overlap such as local sit -down restaurants & locally owned franchised fast food chains. Also, approach independent restaurants that deliver, as they are often looking for ways to increase their visibility in the community.

The retail market is also favorable. 53% of golfers are also ready to buy equipment. Additionally, the average golfer spent over $300 on apparel the previous year. Once again, think of your sporting stores that sell equipment and who have clothing for all ages.
 
If you think outside the traditional candidates, you can fill all those sponsorship slots you are looking for. Ideally, every golf tournament wants a sponsor for every hole, meals (breakfast, lunch dinner), awards ceremony, golf carts, beverage/snack carts, cocktail reception, registration etc. Count them out and think of potential businesses who would want to fill those slots and approach them accordingly. Those local businesses want to participate more than you thought.

Talk to us about your tournement and the policy we can offer to cover whatever you need for your "Hole in One - Putting - Drive" you name it we can insure it.  For as litte as $ 150.

740-992-6677   Insurance Plus Agencies Inc.      www.insurance-plus.com

Posted 2:00 PM

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